Since every property is unique, it is critical to understand the best ways to market rental units to catch the eye of potential tenants. Many property managers are responsible for knowing how to market rental units properly and showcase their unique characteristics. Here is a closer look at key areas to advertise your rental properties to attract high-quality tenants.
Identify Target Audience & Key Selling Points
Understanding who you are marketing your units to allows for a more targeted approach to advertising your rentals. The same goes for knowing the property’s key selling points.
For instance, if your property is close to mass transit and is near a college campus, it would be best to market to college-age renters and people who attend the nearby institution. If your rental is in an exceptional school district with amenities such as a playground and pool for families, targeting families may be more appropriate. 
Areas to Concentrate on Marketing
Once you understand your property’s key selling points, whether it is amenities, location, or surrounding attractions, as well as its target audience, it is essential to focus your efforts on several areas. These include online marketing, offline marketing, and content marketing. 
Online Marketing
Creating a website that showcases your properties with clear images of the units and amenities is a great way to attract renters. According to the National Apartment Association, “Around 98% of people searching for apartments use online resources.” That means you are missing the boat if you do not have a presence online.
Not only is a website key to being a top contender in the rental property industry, but having a solid and regular social media presence is also essential. Be sure to engage with your audience on platforms like Facebook, Instagram, and LinkedIn to share property listings, market updates, and local information. Post pictures of your property, with and without furnishing, showcase amenities, and give updates on community happenings.
Other online activities include paid advertisements, Zillow postings, SEO optimization, and email marketing if you have a robust email mailing list.
Offline Marketing
Open houses, referrals from past clients, and partnerships with other businesses in your communities are actions your property management team can take that are not included in the digital world.
Gather testimonials from current and past renters. Many potential renters want to know how responsive their property management team will be should they need to contact them. Add testimonials to social media channels and prominently display them on your website.
Content Marketing
Renters often read, study, and investigate the location and property they plan to apply for tenancy. Be sure to add robust content to your website, including professional photography, drone footage of the surrounding areas, and video tours where potential renters can view the property remotely.
Talk to our team at Thayer & Associates to help market your property and handle all the tasks needed to run a thriving and healthy rental community.